How to Build Better Employee Engagement Strategies From the Start
Written by Richard Resnick
| May 27, 2025

Imagine your job is to press a button every few seconds. How excited would you be to clock in every day? (If viewers of “Lost” learned anything, probably not extremely excited.)
Now, imagine you still have that job, but you also have a boss who regularly explains why button pressing matters, thanks you for your diligence, and asks if there’s anything they can do to make button pressing more enjoyable.
This might not make button pressing thrilling, but it would make it more meaningful.
That’s because this boss is using simple but effective employee engagement strategies that show appreciation and connection. When employees feel valued, they’re more likely to value their work in turn, bringing more energy, focus, and enthusiasm to everything they do.
This is employee engagement, and it starts with the actions and attitudes of leadership.
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What Is Employee Engagement, and Why Does It Matter?
Research firm Gallup defines employee engagement as “the involvement and enthusiasm of employees in their work and workplace.” Engaged employees enjoy their work, feel aligned with their organization’s mission, and are motivated to perform at their best.
The results speak for themselves, according to Gallup:
- A 78% drop in absenteeism
- A 51% drop in turnover
- An 18% increase in productivity
- A 23% boost in profitability
Unfortunately, only 31% of U.S. adults feel engaged at their jobs.
Many organizations know they need better employee engagement strategies, but aren’t sure where to start. Too often, they turn to surface-level perks: pizza parties, casual Fridays, or ping pong tables. These are fun but fleeting. They don’t address what truly makes an employee feel valued and motivated.
Instead, Gallup names five key drivers of employee engagement:
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A clear sense of purpose
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Opportunities to pursue professional development goals
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A focus on employees’ strengths
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Ongoing, two-way conversations with leaders
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A caring manager
Notice that leadership plays a central role in all five. The most effective employee engagement strategies begin at the top—with leaders who listen, communicate, and care.
Leadership’s Role in Effective Employee Engagement Strategies
Here’s another eye-opening stat from Gallup: Managers’ actions account for 70% of whether an employee is engaged.
Each of the five engagement drivers depends on how leaders lead:
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Purpose: Leaders who clearly communicate how each person’s work connects to organizational goals create meaning.
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Development: Leaders who prioritize professional development goals show that growth is valued.
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Strengths: Great managers recognize and build on individual employee strengths.
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Dialogue: Ongoing conversations foster employee empowerment, helping people feel heard and respected.
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Care: Empathetic leaders create environments where employees feel safe and supported.
Encouraging employee autonomy and ownership — hallmarks of employee empowerment — is equally important. When people are trusted to approach their work in their own way and pursue their professional development goals, engagement and innovation both rise.
Ultimately, effective employee engagement strategies are top-down initiatives built on mutual respect, active listening, and consistent communication. And while these leadership skills can take time to master, leadership coaching can make the process faster and more sustainable.
Leadership Coaching for Better Engagement
Most successful employee engagement strategies depend on three core leadership capabilities: active listening, emotional intelligence, and effective communication. These can all be strengthened through leadership coaching.
With coaching, leaders learn how to:
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Communicate more clearly and empathetically
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Recognize emotional cues and respond with understanding
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Align team motivation with organizational purpose
Emotional intelligence helps leaders recognize how employees may be feeling and how best to inspire them. Self-awareness enables leaders to identify and correct behaviors that may unintentionally undermine trust or morale.
When leaders cultivate self-awareness, they build relationships based on empathy and humility — traits proven to drive engagement and employee empowerment.
Great coaches help leaders uncover the subconscious habits, thought patterns, and mindsets shaping their leadership behavior. By refining these, leaders naturally become better communicators and motivators.
Employee engagement depends on many factors, but nearly all start at the top. Leadership coaching gives leaders the tools to build smarter, people-first employee engagement strategies and translate them into daily action.
The Ripple Effects of Growing Engagement
The effects of coaching extend well beyond individual leaders. Once leaders implement stronger employee engagement strategies, the benefits ripple outward:
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Teams feel more respected, trusted, and motivated.
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Employee empowerment grows as individuals take greater ownership of their work.
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Collaboration and creativity improve.
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Turnover drops as employees feel more connected to their purpose and peers.
Engaged employees work harder, take more creative risks, and support one another. That enthusiasm spreads until employee engagement becomes part of your company culture.
When people at every level — from top executives to new hires — feel empowered and purposeful, everyone wins.
Ready to strengthen your team’s engagement? Connect with The Pacific Institute to learn how leadership coaching can help you build stronger employee engagement strategies.

