Lou and Diane
Lou standing

Why We’re Here

“Freedom For” Rather Than
“Freedom From”

Lou Tice didn’t just teach—he revolutionized how change happens. His insight? Stop running from problems and start chasing possibilities. With Lou’s brilliance as the wind at our backs, The Pacific Institute has turned this mindset into millions of transformed lives.

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Often presented with , “Lou, you saved my life,” Lou would typically reply, “Actually, you saved your own life. I just gave you the tools to use.”

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1951
1969
1971
1980
2012

1951

Sixteen-year-old Lou meets Diane Bailey; they marry after high school, attend Seattle University, become teachers, and eventually foster and adopt 10 children.

1969

Lou discovers cognitive psychology during his master’s studies and transforms it into practical concepts that bring remarkable success to his high school football team.

1971

Lou and Diane form The Pacific Institute. They believe their life’s mission is to reach as many people as possible with this education, helping every individual reach their full potential.

1980

TPI grows beyond the US and Canada on its way to becoming an international institution.

2012

At a final gathering just weeks before his passing, Lou charged associates with carrying on The Pacific Institute’s work: “You now be my voice. It is you who will carry on the legacy.”

Today

The Legacy Continues

Today, Lou and Diane’s vision thrives in 60+ countries across 6 continents in 20+ languages. Leaders of industry, teachers, generals, athletes, and everyday folks have become their students, and a new generation now carries forward Lou’s core mental technology, translating it for our new world of work.

Were you inspired by Lou Tice? Join us in advancing his mission and help your organization thrive from the inside out.

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Lou and the team

Video Collection

The Vault: Where Lou’s Words Still Change Lives

Step into Lou’s most powerful moments with this collection of the very best of our founder’s wisdom.

FAQ

Frequently Asked Questions

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“All meaningful and lasting change starts on the inside and works its way out.”

— Lou Tice

Kickstart Real Transformation

Think transformation just happens? Think again. Your organization is changing every day—either by design or by default. Contact us today. Because waiting isn’t neutral—it’s choosing to fall behind.