As a global consultancy, with over five decades of expertise, The Pacific Institute delivers customized solutions that drive performance – whether within teams,  organizations or those individuals who define them.

We Ignite Human Potential.


Founded in 1971, in Seattle, Washington, our clients span the globe, working in over 60 countries with products and services that have been translated into 23 languages.

Over the last 50 years, The Pacific Institute has worked with over half of the current Fortune 1000 companies, as well as national and international governments, educational institutions, professional athletes and sports teams. Our programs and processes have positively affected millions of lives, all over the world.


Our core values guide every aspect of our business. We believe they are a vital contributor to our company’s effectiveness and our clients’ success. At every level, we are committed to:

Excellence is not just a word for us. It’s who we are.


Our founders Lou Tice (1935-2012) and his wife Diane officially established The Pacific Institute as “a corporation dedicated to human fulfillment” in 1971, and their work still lives on to this day.

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History of The Pacific Institute®

The first LIVE teaching seminar presented by Lou Tice in Seattle, Washington, USA. The Pacific Institute is officially established as “a corporation dedicated to human fulfillment.”

May 1970

The Pacific Institute® develops the world’s first video-based, facilitated education, called Achieving Your Potential®, and implements a “train the trainer” model for corporate engagements.

January 1976

The opening of an office in Perth, Australia marks the beginning of international expansion for The Pacific Institute®. It is followed in 1982 by the establishment of Tice Seminars Ltd. in London

September 1980
The Pacific Institute® opens an office in South Africa with the goal of putting a positive cultural infrastructure in place for when apartheid eventually ended in 1994.
July 1986
The 20-year anniversary of The Pacific Institute® Inc. is marked by a two-day collaboration between Lou Tice and Stanford University’s Dr. Albert Bandura. Dr. Bandura is the most-referenced living psychologist according to the American Psychological Association magazine, and his relationship with the Institute continues to this day.
March 1991

The Pacific Institute establishes an ongoing relationship with Dr. Martin Seligman, of the University of Pennsylvania. The Institute opens offices in China, Japan and Mexico.

March 1994
Pacific Institute Publishing premieres Lou Tice’s second book, Smart Talk for Achieving Your Potential – 5 Steps to Get You From Here to There, at The Pacific Institute® Global Leadership Conference, in Seattle, WA. It has been in continuous publication ever since.
August 1995
The Pacific Institute® holds its Global Leadership Conference in Seattle, featuring keynote speakers General Colin Powell and Dr. Robert Spitzer, S.J. This partnership resulted in an invite to both Gen. Powell and TPI from Japanese newspaper Nikkei to attend the International Japanese-American Trade Alliance Meeting.
June 1996

Thomas Nelson, Inc. publishes Lou Tice’s third book, Personal Coaching for Results. Developed for coaches and mentors in every walk of life, it has become “a model of what it means to be an intelligent heart.” (Lou Tice)

December 1997
The Pacific Institute introduces a third-party organizational culture-measurement tool. Provided by Human Synergistics®, the statistical measurement tool further validates the effectiveness of The Pacific Institute’s implementations. By this time, The Pacific Institute® works with clients in 47 countries in 14 different languages around the world.
February 1998
The Los Angeles Leadership Conference is held by Lou Tice and Pete Carroll, then head football coach at USC. The pair establishes a partnership called the “A Better LA” project in order to reduce gang violence in South L.A. This continuing program has been extremely successful, and its contribution has been nationally recognized.
June 2003
In collaboration with former President Álvaro Arzú and his successor, then President Oscar Berger, The Pacific Institute® implements the training of over 12,000 first- and second-grade teachers throughout Guatemala. This initiative saw the country’s student retention rates climb from 60% to more than 90%.
October 2004
Post-Beijing Olympics, the US Olympic swim team goes through the PX2® program at the request of the team’s general manager, Mark Schubert. Many of those participants go on to claim medals and break records at the 2012 Olympics in London.
September 2008
January 25th – Leadership Innovation Award (2009) presented to University of Alabama Crimson Tide football coach, Nick Saban, following Alabama’s BCS Championship. Saban’s relationship with TPI began in 2008, and the Crimson Tide has gone on to win three of the four BCS titles that followed.
January 2010
The passing of The Pacific Institute® co-founder Lou Tice. Lou spent his final days challenging those around him to carry on with his life’s work: educating and empowering individuals all around the globe to an ever-greater commitment toward making “a better world.”
April 2012
The Pacific Institute hosts Bulgarian President Rosen Plevneliev at its international headquarters in Seattle, USA. As a result of the meeting and his desire to implement significant and lasting cultural change in Bulgaria, Plevneliev and The Pacific Institute have developed an ongoing relationship
May 2012
The Pacific Institute launches its first program to be delivered completely online, Future Perfect Thinking™. An alumni-review program, it allows the millions of TPI graduates from around the world to revisit the core concepts of The Pacific Institute’s curricula.
September 2012
Not for the first time, The Pacific Institute’s powerful curriculum concepts are focused on the youngest of learners, with the fully-animated series PX2® Kids! Initially available in English and Spanish, accompanying activity books reinforce the lessons learned by Louie and his friends.
April 2013